Ray O’Rourke is a Consulting Partner with CLP Strategies. As an authority on financial services and crisis communications, Ray advises clients on a broad range of corporate, financial and crisis communications issues and planning. He has more than thirty years of experience with major agencies and large, diversified financial services companies. He retired from Natixis Global Asset Management, one of the world’s 12 largest investment companies, where he was an executive vice president.
Prior to joining Natixis, he was a managing director and global head of corporate communications at Morgan Stanley. Earlier in his career, he spent 20 years as a consultant at Burson-Marsteller, the worldwide communications and public relations advisory firm, where he was a managing director and head of its industry-leading North American crisis management practice.
He helps client companies articulate clear messages and a compelling vision to their many diverse stakeholders. Drawing upon his extensive experience, he provides crisis communications planning and training programs for companies and organizations, and well as counsel, materials development and program execution in collaboration with the CLP&Partners team.
Ray led Burson-Marsteller’s crisis response teams for Pan American World Airways after the bombing of Flight 103 over Lockerbie, Scotland; for Ryder System after its rented trucks were used in the first terror attack on the World Trade Center, and subsequently, in the bombing of the Murrah Building in Oklahoma City; for Perrier through the first-ever global consumer product recall; and for the US Olympic Committee through the scandal over allegations of bid rigging by the Salt Lake City Olympic Committee, among many others.
At Morgan Stanley, which was the largest commercial tenant of the World Trade Center on September 11, 2001, the work of his team on the day of the attack and thereafter, was recognized as a model of effective crisis response in the Harvard Business Review, among other places.